Fly Fashion News: Savage X Fenty Announces Launch Of Permanent Stores In Five Cities

That Rihanna reign just won't let up . 

Rihanna just announced Savage X Fenty’s first permanent stores. The first five locations are set to open in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington D.C. The brand hasn’t announced the exact location or opening timing for the stores. The news will be announced on Savage X Fenty’s social media.

The news of physical Savage X Fenty stores isn’t a total surprise. Back in November, Savage X Fenty co-president and chief merchandising and design officer Christiane Pendarvis told Bloomberg, “Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022. Because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online.” 

Pendarvis added, “Initially they all will be in the U.S., but we’re absolutely having conversations around what does that expansion potentially look like in the [European Union].

Fenty x Savage launched as a joint venture between Rihanna and TechStyle Fashion Group. The brand opened three pop-up stores last November in New York, Bloomington, Minnesota and Sant Clara, California.