I really want Megan Thee Stallion to be great. Her style is too Glow for me. Megan gives me way too much "Liberty Belle" realness. But her look in this new Coach campaign? EVERYTHING.
Coach commissioned the rising star for their holiday 2019 “Holiday for All” campaign. This marks her first campaign for a global label. It also marks the first time the brand has recruited a rapper to front a major campaign. Which is totally needed for Coach if they are really trying to connect with a younger, fashion forward consumer.
Coach’s willingness to embrace rap music is a testament to how big Hip Hop is and their willingness to embrace rap music is a shift for the New York- based brand, whose biggest North American association with music culture prior to Megan was Selena Gomez.
The campaign includes the introduction of a new, repeat logo collection highlighting the label’s heritage horse and carriage motif.
Lensed by Juergen Teller, Coach’s holiday effort also includes models Kate Moss, Fernanda Ly, and actors Yara Shahidi, Camila Morrone, Miles Heizer and director Spike Lee.
Peep the campaign images below.
If Megan is hell-bent on looking like a member of Glow, the outfit below is a better look for her.
Meg, I’m a stylist- I will hook you up.